East India Company’s long history and consistancy in servicing their clients over a period of 40 years, talks success and speaks volumes of its founder and visionary Mr. Pravin Shah and his team. They were constantly put to test and groomed by Mr. Shah’s dreams, enriched experience in the world of export, when almost none existed in India, his focus and unvavaring commitment and last but not the least constantly enarthing changing lifestyles of consumers and taking bold decisions. This legacy is now being followed by the next generation (his son, Mr. Manish Shah) with the same enthusiam along with a very able young team which is focussed, continuously evolving and succeeding to achieve even greater heights than what was handed over by Mr. Shah.

The management nutures greater ambition for the future of the company and has initiated various steps which are at various stages of implimentation be it an e-commerce venture, creating ground work for launching a project to encourage Indian heritage of handicrafts and textiles through design (Nimmit), development and working with artisans from all over India and giving them direct exposure to face the world.