At EAST INDIA CO., we believe that transparency and accountability are essential to creating a more sustainable future. That’s why we’ve partnered with Green Story — an independent third party specializing in environmental data and impact transparency.

Through Life Cycle Assessment (LCA) methodology, Green Story helps us accurately measure and communicate the environmental footprint of select products featured on our platform. For now, we’ve adopted a baseline assessment approach using secondary data, as we continue the process of standardizing our supply chain partners.

With the help of Green Story’s Impact Widgets and Digital Product Passports, we bring our customers clear, credible insights into the environmental impact of their purchases — empowering informed choices and avoiding greenwashing every step of the way.

Learn more at www.greenstory.io.